2025 Multiple Formats Art Book Fair Motion Graphics
For the 2025 Multiple Fairs Art Book Fair, a Boston University. Art Book fair that brings together artists, designers, publishers, students, and enthusiasts to celebrate the dynamic intersection of art, design, and publishing. I created a promo video for one of the 150 exhibitors, Caitlin Lu, recipient of the 2025 Graphic Design Student to Watch. Inspired by the fair’s colorful, geometric identity, I used bold forms, vibrant colors, and playful transitions to craft motion graphics that captured the spirit of both the exhibitor and the event.
For the 2025 Multiple Fairs Art Book Fair at Boston University, which celebrates the intersection of art, design, and publishing, I created a promo video for exhibitor Caitlin Lu, 2025 Graphic Design Student to Watch. Inspired by the fair’s colorful, geometric identity, I used bold shapes, vibrant colors, and playful transitions to capture the spirit of both the exhibitor and the event.
Category:
Motion Graphics
Category:
Motion Graphics
Tool:
After Effects
Tool:
After Effects
Multiple Fairs Logo Bumper
Using the Multiple Fairs’ graphic identity designed by Boston University BFA and MFA students Kate Ragosta, Bella Tuo, Jaylen Wang, and Chen Luo, I created a logo bumper for the fair. I was drawn to their use of typographic baseline shifts and angled positioning, which introduced movement and energy by breaking away from strict alignment. Inspired by this playful and dynamic approach, I incorporated motion that emphasized these qualities, bringing the fair’s identity to life in animation.
Using the Multiple Fairs’ graphic identity by BU students Kate Ragosta, Bella Tuo, Jaylen Wang, and Chen Luo, I created a logo bumper for the fair. Drawn to their typographic baseline shifts and angled positioning, I incorporated motion that emphasized this playful, dynamic energy, bringing the fair’s identity to life in animation.
Promo Video Animation: Caitlin Lu
Caitlin Lu was one of the 150 exhibitors in the 2025 Multiple Formats Art Book Fair. As a recipient of the 2025 Graphic Design Student to Watch, Caitlin is an extremely experimental designer who specializes in crafting branding identities and immersive installations to build meaningful and impactful community-driven experiences. To present and showcase this amazing designer and her work while incorporating Multiple Formats’ visual identity, including their typeface, Gimlet. I created a playful promo that experimented with geometric shapes, dynamic rhythm, and engaging transitions to highlight Caitlin’s creativity and the energy of the fair. I created a motion graphic that feels lively, unexpected, and fully reflective of her bold, exploratory approach to design.
Caitlin Lu, one of 150 exhibitors at the 2025 Multiple Formats Art Book Fair and a 2025 Graphic Design Student to Watch, is an experimental designer specializing in branding and immersive installations. To showcase her work while incorporating the fair’s visual identity, I created a playful promo using geometric shapes, dynamic rhythm, and engaging transitions. The motion graphic reflects Caitlin’s bold, exploratory approach and the energy of the fair.
Contact Me!
Contact Me!
janetjliu
janetliu.ca@gmail.com
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