Aqualuxe Dishwashing Brand Kit
With Aqualuxe, I aimed to transform dishwashing from a mundane task into a relaxing spa-like experience through immersive, thoughtful design. As a UX designer, I focus on creating experiences that evokes emotion and leaving lasting impressions. In designing the brand logo and packaging, I focused on creating a cohesive and soothing visual identity where typography, packaging, and other elements seamlessly unite into a harmonious, refined experience.
With Aqualuxe, I set out to transform dishwashing from a routine chore into a calming, spa-like ritual. I designed a cohesive brand identity that brings together logo, packaging, and typography into a soothing and refined experience that leaves a lasting impression.
Category:
Branding & Packaging
Category:
Branding & Packaging
Category:
Branding & Packaging
Aqualuxe Logo Design
Designed to embody the fluidity and elegance of water, the logo uses organic curves, wave-like forms, and droplet-inspired shapes to suggest movement and harmony. Rounded terminals and smooth stroke transitions create a refined yet approachable feel, reflecting the brand’s vision of turning dishwashing into a luxurious, immersive experience.
The logo embodies the fluidity and elegance of water through organic curves, wave-like forms, and droplet shapes that suggest movement and harmony. Rounded terminals and smooth transitions add refinement and approachability, reflecting the brand’s vision of making dishwashing a luxurious, immersive experience.
Packaging Design: A Dishwashing Kit
For the Aqualuxe, I designed a dishwashing kit featuring a hand towel, gentle hand care gloves, revitalizing cleaning serum, and exfoliating sponges. Each item’s color palette and packaging was crafted to work together harmoniously, creating a visually cohesive and calming experience for the user.
For Aqualuxe, I designed a dishwashing kit with a hand towel, care gloves, cleaning serum, and exfoliating sponges. A unified color palette and packaging design tie the items together, creating a calming and visually cohesive experience.
Contact Me!
Contact Me!
janetjliu
janetliu.ca@gmail.com
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